Arval Mobility Observatory

Our current positioning

We are thrilled to unveil the rebrand of the Arval Mobility Observatory. This effort is not merely a superficial change, it is an illustration of our evolution throughout the years and our commitment to providing unmatched insights and knowledge that encompasses the corporate mobility sector.
The Arval Mobility Observatory has been a trusted and independent source of valuable insights in the mobility sector, with a rich history dating back to 2002, under the name of the “Observatoire du Véhicule d’Entreprise (French Corporate Vehicle Observatory). From there on, it underwent several changes, from the “International Corporate Vehicle Observatory”, to the current “Arval Mobility Observatory” in 2019. Despite this evolution, it has always remained faithful to its prime objective: To provide valuable knowledge and intelligence on corporate mobility, helping business, policymakers, and mobility users alike to take their decision-making to the next level, in the present and for the future.
Looking ahead of 2025, The Arval Mobility Observatory aims to reinforce its positioning in this dynamic sector as the trusted source of mobility insights and foresight and continue to provide the most accurate and up-to-date information to a broad audience with a key interest in the mobility landscape.

Redefining our identity

The consolidation of this positioning is accompanied by a new take on the identity. The new Arval Mobility Observatory visual identity reflects its evolution as one of the leading authorities in mobility insights.
Designed to embody clarity, expertise, and foresight, the new logo and visual elements confirm its role as “a neutral and trusted observer” of mobility trends worldwide. At the heart of this design lies a stylized eye, symbolizing the observational and analytical role that communicates the Observatory’s ability to anticipate trends, use data and statistics, and provide forward-thinking findings to industry stakeholders.
The logo is not just a static symbol, it incorporates dynamic elements as well, reflecting movement, change and adaptability:

• The round shape suggests a 360° perspective on mobility, demonstrating the global reach and deep market understanding.   
• The curved line evokes the shape of a roundabout, a powerful representation of decision-making, transitions, and the constant evolution of mobility solutions.
•  The central dot can be interpreted as a globe, emphasizing Arval Mobility Observatory’s worldwide influence and commitment to understanding global and local mobility dynamics, while putting sustainability at the center of its interests.

This new identity symbolizes the dedication to continuous innovation and the gratitude to the pioneers who laid the foundation for what Arval Mobility Observatory is today. It stands as a testament to our unique position in the market, celebrating both our rich history and future aspirations. 

Our Vision

The Arval Mobility Observatory’s vision is to be the leading and trusted expert voice in the mobility sector, ensuring that stakeholders have access to accurate and up-to-date information, by leveraging all its expertise and extensive research capabilities. It stands for promoting depth and transparency in offering a comprehensive view of corporate mobility trends. 
 

Our Mission

Within Arval and the mobility world, the Arval Mobility Observatory adds in great value by promoting transparency and offering a comprehensive view of mobility trends. Its role is crucial in helping businesses and any fleet and mobility stakeholder make informed decisions that drive innovation and sustainability in the mobility sector. It also supports any individual having an interest in new and upcoming fleet and mobility topics with valuable educational resources.
We achieve this by conducting extensive research, providing valuable data, and producing comprehensive reports, articles, whitepapers, including our unique annual study, the “Fleet and Mobility Barometer”. With Arval Mobility experts present in 28 Arval countries, our work is not limited only to the scope of countries covered by Arval, we observe and analyze trends, new technologies, market dynamics and independent studies on a larger and global scale, to offer our prospective on the future of mobility. 

Who we inform

Our target audience includes businesses, policymakers, journalists, and individuals that have an interest in the corporate mobility ecosystem. We aim to equip them with the knowledge they need to thrive in a rapidly changing world, by providing actionable insights, forward-thinking analysis, and educational resources. 

What we bring

1. Flagship Publications: The Arval Mobility Observatory Fleet and Mobility Barometer is a must-read for anyone looking to understand the pulse of corporate mobility. It covers fleet characteristics, the evolving energy mix, innovative financing methods, and the impact of mobility solutions.
2. Articles, Whitepapers and Reports: We deliver thought-provoking articles, reports whitepapers on hot topics like electric vehicles, sustainability, and regulatory changes and employee mobility.
3. Webinars and Events: We organize webinars and events to engage with our audience and share our insights on the latest trends and innovations in the mobility sector.
4. Experts Community: We are present in 28 Arval countries, providing both a global and local coverage of the Barometer. We understand local and regional differences to create a cohesive report that takes each and every data into account. 

In essence, the Arval Mobility Observatory is more than just a research initiative. It's a platform that transforms data into strategic insights, provides its knowledge and expertise to businesses and mobility stakeholders, and helps them navigate the hurdles and opportunities of the present and the future. With the Arval Mobility Observatory, decision-makers and individuals are not just keeping up with the trends, they are leading the way for change.